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ShadowWorks Consulting

AI business consultancy • Automation • Bespoke software

Build a smarter business. One that doesn't depend on you for everything.

ShadowWorks helps founders and growing businesses find where AI, better processes and bespoke software can remove friction, improve visibility and create room to grow.

Book a Discovery Call(opens Google Calendar in a new tab)Explore Our Work

The challenge

Your business is growing. Is the way it works keeping up?

More customers and more work should create opportunity. But as a business grows, the gaps between its people, processes and systems become harder to manage.

Too much still comes back to you.

Routine questions, decisions and problems keep landing on the founder's desk.

Every increase in work brings more admin.

Your team spends more time keeping things moving, and overheads grow alongside revenue.

Salespeople are busy with everything but selling.

Research, preparation, CRM updates and reporting take time away from customers.

Getting a clear picture takes too much chasing.

Management information is scattered across spreadsheets, software and individual people.

Your systems leave people to connect the gaps.

Information gets copied, tasks get repeated and handovers depend on someone remembering.

What we do

From understanding the problem to building what fixes it.

Whether you need a clear starting point, help delivering a specific change or software built around your business, we shape the work around your priorities.
01

AI Business Consultancy

Who it helps
Founders who can see the potential but aren't sure where AI should start.
What changes
We review how work gets done and identify the strongest opportunities.
Outcome
Clear priorities, success measures and an implementation roadmap.
Explore AI Business Consultancy
02

AI Implementation & Automation

Who it helps
Businesses with a defined process to improve or an agreed plan.
What changes
We configure tools, connect systems and build workflows, with testing and handover.
Outcome
A scoped, working process your team can use.
Explore AI Implementation & Automation
03

Bespoke Software & Dashboards

Who it helps
Businesses stretching spreadsheets and disconnected tools to fit unique processes.
What changes
We design and build internal tools, dashboards and connected operational platforms.
Outcome
Software shaped around the way your business actually works.
Explore Bespoke Software & Dashboards

For growing, founder-led businesses, with particular experience in media and advertising. Ongoing advice and improvement can be agreed as your needs develop.

Bespoke software

Your business is unique. Your software should be too.

Five working platforms we have built for different industries — each bringing scattered workflows into one connected system.
See all our workAbout bespoke software

Something like this for your business?

Tell us about the process that needs its own system.

Discuss your platform(opens Google Calendar in a new tab)

Examples illustrate the types of platforms ShadowWorks can develop. Some are fictional-data demonstrations. Features, integrations, security hardening and deployment scope vary by project and must be separately agreed for commercial use.

Mass Lambresa, founder of ShadowWorks Consulting

The founder

I know what it feels like to hold the business together.

I'm Mass. I've spent 23 years founding and running businesses, working across sales, finance, marketing, technology and operations — including substantial experience in out-of-home media.

I know how growth can leave you filling the gaps: answering the questions, chasing the information and stepping in to keep things moving.

That experience shapes how I approach AI and software. I start by understanding how your business makes money, where people lose time and what is making growth harder.

More about Mass

How we work

Clear priorities. A practical path forward.

  1. 01

    Understand

    Get to know your business, goals, people and current systems.

  2. 02

    Identify

    Find the repetitive work, information gaps and bottlenecks creating pressure.

  3. 03

    Prioritise

    Decide what is worth tackling based on value, feasibility and readiness.

  4. 04

    Design

    Map the solution, responsibilities and measures of success.

  5. 05

    Implement

    Build, test and introduce the agreed changes with the people who will use them.

  6. 06

    Improve

    Review what is working, refine the approach and decide what comes next.

You stay involved in the decisions that matter. We agree the scope, ownership and support before the work begins.

See how we work

What it could look like

From friction to a clearer way of working.

These examples show the kinds of workflows we could improve together. The right approach depends on your processes, systems and priorities.

Illustrative scenario

Give salespeople more time with customers

Problem
Account research, meeting preparation and CRM administration eat into selling time.
Approach
Connect relevant information and use AI to prepare research summaries, draft follow-ups and support routine updates, with your team reviewing what goes out.
Intended result
More time for customer conversations and more consistent follow-through.

Illustrative scenario, not a client case study or a claim of measured results.

Illustrative scenario

Make management information easier to use

Problem
Reporting depends on chasing updates and piecing together separate sources.
Approach
Bring agreed information into a shared reporting workflow, with clear sources and responsibilities for keeping it accurate.
Intended result
Less manual reporting work and a clearer view of what needs attention.

Illustrative scenario, not a client case study or a claim of measured results.

Illustrative scenario

Reduce routine questions landing on the founder

Problem
Important knowledge lives in people's heads, inboxes and scattered documents.
Approach
Organise approved business knowledge and create a focused assistant that helps the team find answers, shows its sources and escalates when needed.
Intended result
Easier access to information and fewer avoidable interruptions.

Illustrative scenario, not a client case study or a claim of measured results.

AI ROI calculator

What could getting that time back be worth?

Start with one repetitive task. Estimate the hours it takes, the capacity you could release and the costs involved in improving it.

Estimates depend on your assumptions. Time released creates capacity and does not automatically become a cash saving.

Explore the AI ROI calculator

For content creators

You've built the audience. Now build the business.

Building an engaged audience takes time, creativity and consistency. Turning that attention into a sustainable business is a different challenge.

ShadowWorks works with creators to identify commercial opportunities, develop monetisation strategies and build the systems needed to turn their audience into revenue — without adding unnecessary complexity to their day-to-day work.

Explore Creator Monetisation

Let's talk

What is taking more effort than it should?

Tell me where your business is feeling the pressure. We'll explore what is getting in the way, where AI or better software might help and whether ShadowWorks is the right fit. You don't need a technical brief.

Book a Discovery Call(opens Google Calendar in a new tab)Or email mass@shadowworksconsulting.com